The innovative hair treatment popular with Hollywood stars and all over the world

Shu Uemura combines the highest quality products with a series of shiatsu-inspired processes which work both on hair and the pleasant, psychophysical sensations experienced during the treatment or ‘Ceremony’.

Shu uemura products represent the best external hair treatments available on the market today.

The passion for art:born in Tokyo in 1928 to a well-known Japanese family, it was his passion for art which helped shu uemura establish himself as a top make-up artist.

A non-conformist nature, a sense of colour and attention to texture inspired shu uemura to reinvent the very idea of make-up. His ideas contributed hugely to solidifying the concept of make-up as an authentic art form. He achieved excellence by his choice of natural ingredients combined with deep sea water, his skin-protecting formulas and by avoiding putting skin under excessive stress. His philosophy broke with established cosmetic tradition. For the first time in the history of make-up it was no longer being used to mask flaws but instead to reveal the inner beauty of each individual’s face thus enhancing the aesthetics holistically.

Shu Uemura, loved to say: A flaw is no longer a flaw if we succeed in beautifying the context in which we find it”. It is because of his revolutionary approach that shu uemura is often referred to as a pioneer of make-up.

Shu uemura’s career really began in 1955 when he worked as an onset make-up artist in Hollywood.

In 1964 he famously transformed actress Shirley MacLaine into a geisha for the film My Geisha, this was the turning point for shu uemura. Three years later in Japan he launched a revolutionary facial cleansing product – today the shu uemura Cleansing Oil is still a best-seller.

The unique formula of the make-up remover guarantees a perfect cleansing of the skin while leaving it moisturised and silky – ideal for removing every impurity even around sensitive eyes.

In 1968 shu uemura released his first make-up collection and subsequently founded a laboratory, jm laboratories inc, where today the Shu Uemura products are still created..

In 2007 a hair-care product line was launched, the art of hair, Promoted by the most famous beauty salons in the world it immediately achieved cult status. In the same year the phyto-black lift facial product line was also launched. phyto-black liftt.

Today the Shu Uemura brand is represented in 18 countries with over 320 points of sale, 150 in Europe. The Stefania Anselmi salon is the only shu uemura representative in Umbria and the only one in Italy set in a small town rather than a big city.

Stefania’s salon celebrates the most refined taste with the beauty Ceremonies of shu uemura art of hair: cosmetic treatments with the artistic touch. Conceived to satisfy all hair needs, the philosophy of the Ceremonies is to treat hair like a canvas on which expert hairdressers can express themselves artistically.

They begin with a deep scalp and hair cleansing treatment using essential oils; this is followed by the application on the hair of a mixture of Depsea Water, pure water extracted from the ocean’s depths and nourishing and soothing oils. Now the ‘canvas’ is ready. A styling base of atomised Depsea Foundation tonic is prepared in order to fully detangle and recondition the hair.

All that remains is to finish the work of art using shu uemura art of hair styling products to fully express the artistic sensibility.

The result is an intense moment of sensorial pleasure for the client, enveloped in a totally relaxing atmosphere. Shiatsu massage, expert handling, soft lights, oriental scents and music cradle the senses in a profound experience of beauty and well-being.

L’azienda “Stefania Anselmi” interprets this philosophy expertly in her salon, with acute attention to details, professionalism and personal warmth – there’s a good reason she was chosen to, partner shu uemura in Umbria!

Hairdreams – or to be more precise the art of hair extensions

Lengthening dream hair, a natural volumising effect due to the thickening of the hair and cutting and styling with natural wisps of hair; everything is possible with Hairdreams’ authentic hair extensions of the highest quality and using its professional lengthening system. Be amazed when you discover the fantastic possibilities of Hairdreams styling at the Stefania Anselmi salon.

The treatment Stefania provides involves thickening hair and then integrating Hairdreams’ extensions.

The problem of ‘hair loss’ is something which affects more and more women as well as men. The problem typically appears as very fine and fragile hair, hair that is thinning out or even small bald patches. In every case this represents a major problem for the sufferers: they feel fragile, unattractive and weak. Their biggest dream: thick lustrous hair! The most natural and long-lasting method for giving fine, thinned hair body and volume is offered by the Hairdreams thickening method. According to how thin or fine the hair is, there are various methods for making it thicker. In every case there is a made-to-measure solution available from Hairdreams.

Why does this phenomenon occur? The main causes:

-Genetic predisposition: Because of their genetic make-up, many women are naturally prone to fine or thin hair;

-Environmental and external circumstances: stress and pollutants can cause hair loss;

-Diet: diet has a significant influence on skin and hair;

-The Effects of Ageing: with the advancing years the robustness and volume of hair gradually declines;

-Hormonal imbalances: various illnesses and pregnancy can cause hair loss.

Quite often women with hair loss problems feel deeply stricken and try to alleviate the problem using styling products, scalp colorants and various other ‘solutions’. Usually, however, this aggravates the situation instead of solving it. While there are many preparations which promise to combat hair loss and thinning hair, so far there is no really effective long-term remedy to reinforce thinning hair or instigate hair re-growth. There is a highly effective and long-lasting solution for all types of fine and thinning hair – the thickening and volumising methods of Hairdreams.

Haute beauté carita

The Carita sisters have left a unique and intact legacy: an internationally renowned beauty brand whose originality is based on a perfect combination of luxury, femininity and the expertise of great professionals in the sector.

Carita treatments and products are synonymous with tradition and innovation, are based on the intuitions and experience of the sisters, and over the years have been enriched with the technological innovations of the Maisan research laboratories.

Carita offers a universe of tailor-made treatments and products dedicated to the beauty of the face, body and hair that are based on an exclusive method based on the simple idea that beauty is the result of four actions combined correctly. precise and regular:

1. Prepare: cleansing the skin is the necessary condition to allow the treatment products to act in the best possible way.
2. Activate: is the Carita treatment par excellence, through the serums it acts on all skin imperfections.
3. Reveal: giving new vitality and radiance to keep the skin in balance and fight skin aging.
4. Perfect: the conclusion of the beauty ritual with foundation to sublimate the complexion.